In April 2016, Cheezburger was acquired by Literally Media. In March 2011, Baron sold Know Your Meme to Cheezburger for an undisclosed seven-figure amount. In January 2011, Cheese, Rountree and other employees left Know Your Meme, claiming that Baron had created an "atmosphere of paranoia and competing egos" within the company Baron disputed this and claimed that Cheese organized a "mass exodus personal vengeance". However, it also attracted hostility from some online communities: the website suffered constant DDoS attacks and the controversial Encyclopedia Dramatica said it was "mostly safe for work, which is fucking lame". By 2010, Know Your Meme had attracted a large following and was more popular than the original web series. This was then collated by volunteer moderators and a small editorial team. Due to the size of the task, Rocketboom decided to crowdsource and hire interns, including Amanda Brennan and future editor Brad Kim, to develop content. It was repurposed as a companion to the videos and launched on the current website in 2008. Wilkinson had also been developing a personal database of internet memes. According to Cheese, memes were only starting to become popular on sites such as 4chan when the series began, and Rocketboom allocated more resources as their popularity grew. Baron noticed that each episode attracted more views than typical Rocketboom shows. They were hosted variously by Colan, Cheese, Rountree and Wilkinson, who donned lab coats and dubbed themselves "meme experts". Įach episode of Know Your Meme covered one meme in detail, exploring its history and context in internet culture. They also found that media coverage of memes seemed disinterested in how they began and spread. Noticing that internet memes were used by advertisers who failed to acknowledge their online origins, they found that they could trace their source by using public search tools. They dubbed themselves the Rocketboom Entity for Internet Studies. It was founded by employees Kenyatta Cheese, Elspeth Rountree and Jamie Wilkinson, and Rocketboom CEO Andrew Baron in their spare time, when host Joanne Colan could not finish the current season of Rocketboom. Know Your Meme was created in December 2007 as a series of videos which were part of the vlog Rocketboom. Know Your Meme includes sections for confirmed, submitted, deadpooled (rejected or incompletely documented), researching, and popular memes. Originally produced by Rocketboom, the website was acquired in March 2011 by Cheezburger Network, which, in 2016, was acquired by Literally Media. It also investigates new and changing memes through research, as it commercializes on the culture. Know Your Meme ( KYM) is a website and video series which uses wiki software to document various Internet memes and other online phenomena, such as viral videos, image macros, catchphrases, Internet celebrities and more.
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